The bulk order takes planning, the cuts take knowledge.
It's the Real Beef Parcel. In the Standard option, you get a box of beef with a roast, four steaks, and and four pounds of ground beef. It's all you need to be able to say "I'm eating grass-fed beef."
The best part is that I think this model is scalable because it's simple.
Now the job is getting this into the hands of those who know they need it.