Simple is Scalable: Real Beef Parcel

Since selling beef, we've only offered customers the ability to buy large amounts through a quarter, half, or whole beef, or various cuts.

The problem with this is that it's hard for busy people to choose what they want. 

The bulk order takes planning, the cuts take knowledge.

So we designed a product that solves that problem. It's not for every consumer, it's for learners.

It's the Real Beef Parcel. In the Standard option, you get a box of beef with a roast, four steaks, and and four pounds of ground beef. It's all you need to be able to say "I'm eating grass-fed beef."

The best part is that I think this model is scalable because it's simple.

Now the job is getting this into the hands of those who know they need it.